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Mesmerising Lost Scents And Contextualising Fragrances

Mesmerising Lost Scents And Contextualising Fragrances

By Marilijn Boumeester & Gregor Jackson

Perfume making is an art. But the skillset has two sides to it; the magic of the nose and the strength of science. But ‘scent’ implies so much more. It is hot! Our sense of smell tells us if you like someone, something, someplace, it even tells you that you have found your mating partner […]

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The Content Strategist Unraveled

The Content Strategist Unraveled

By Marilijn Boumeester & Gregor Jackson

The Content Strategist Unraveled Let’s be clear: content planning is not strategy. While a content strategy includes content planning, that’s not the biggest benefit of hiring a content strategist. The biggest benefit offered by a content strategist is managing the supply chain that produces content.   The Myth About Content Planning   Good content planning […]

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The Colossal Future in Limiting Choice

The Colossal Future in Limiting Choice

By Marilijn Boumeester & Gregor Jackson

The Colossal Future in Limiting Choice Making your company customer centric isn’t a bad thing, unless it generates too much choice and paralyzes your clients when they try to make informed choices.   Saturation over satisfaction    As the concept of customer centricity grew, companies began to focus on providing everything – essentially giving customers […]

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The Content Store

The Content Store

By Marilijn Boumeester & Gregor Jackson

Why are Kindle sales falling while book sales are on the rise again? Maybe we have come to the realization that the book -in terms of design- cannot be bettered, and we simply feel an urge for flow without digital processing?  Reader roller coaster And what a reader roller coaster it has been. Between the […]

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From place to headspace

From place to headspace

By Marilijn Boumeester & Gregor Jackson

People are just half aware of their surroundings while almost everything can be defined as a space, or place. It is those ‘quarters’ that have a great deal of influence on our pace. Places, spaces, are they following our paces? Spaces give us sense of direction (highway, airport, train station), streamline us (entrances, corridors, exits), […]

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My coffee… is a service

My coffee… is a service

By Marilijn Boumeester & Gregor Jackson

Magic moments within retail and hospitality can vary, but are so important. We refer to them as moments of ‘serve-verve’. The absolute passion for and dedication to service that leads to great customer experience. The well-orchestrated brand dance called service Serve-verve is triggered by an instantaneous human, emotional (and well trained) response to a situation, […]

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Take a good future look at yourself

Take a good future look at yourself

By Marilijn Boumeester & Gregor Jackson

Research suggest that Millennials will not live for work, but work to live… They have watched their parents slogging their guts out and grafting long hours, and don’t necessarily want to follow in their footsteps with work as a primary part of life. Their values differ due to the lack of experience in concern to […]

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Nature rocks and brands want to conquer it with us…

Nature rocks and brands want to conquer it with us…

By Marilijn Boumeester & Gregor Jackson

On January 6th this year we wrote a post on places and spaces that have a great deal of influence on us. We discussed the urban environment, the Internet and the fact that our need for real experience grows, as we are always online. We touched on the aim for the good old tangible…like exploring […]

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The Fit

The Fit

By Marilijn Boumeester & Gregor Jackson

Chemistry is not just something , it is that special ‘oh la la’ we all know in our lives, whether it is love, lust, a determined sense of belonging, a brilliant co-op, a fairylike fusion, a magical mix or a flawless creation. Chemistry is what makes us roll, tick and rock. So when exactly do we feel this enchantment? […]

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